Brand Elements and Usage
The standards for the AL-KHAL Insurance Agency are intended to serve as a framework for creating strong and effective brand communication. They are a source of guidance and insight for creating communications that engage and inform our audiences while sending messages over and over again. These standards function as rules, providing definitions for acceptable ways to communicate. But overall, these standards are your compass – a tool to help you make good decisions as you create and evaluate work.
We suggest that you:
Read through the guidelines to get acquainted. Review them often, and refer to them frequently. These guidelines govern the use and placement of the AL-KHAL Insurance Agency logo, fonts, color palette, tag line, type treatment, and formatting templates. Official logos can be found below.
Logos

Main logo for use on light backgrounds when full color is available.

Single color logo for use on light backgrounds when full color is NOT available.

Full color shield logo for use on light backgrounds as a design element when full color is available.

Single color shield logo for use on light backgrounds as a design element when full color is NOT available.

Secondary logo for use on dark backgrounds when full color is available.

Single color logo for use on dark backgrounds when full color is NOT available.

Full color shield logo for use on dark backgrounds as a design element when full color is available.

Single color shield logo for use on dark backgrounds as a design element when full color is NOT available.
Colors
Navy Blue
Pantone 2955 C
HEX: 003865
CMYK: 100, 52, 0, 58
RGB: 0, 56, 101
Rules: Primary color for most elements.
Noble Yellow
Pantone 4025 C
HEX: D7A048
CMYK: 3, 33, 75, 6
RGB: 215, 160, 72
Rules: Secondary and flourishing color color for most elements.
Blue White
Pantone N/A
HEX: F3F6FB
CMYK: 3, 2, 0, 2
RGB: 243, 246, 251
Rules: Alternative background color to white.
Pitch Black
Pantone N/A
HEX: 231F20
CMYK: 0, 0, 0, 100
RGB: 243, 246, 251
Rules: General use.
Complete White
Pantone N/A
HEX: FFFFFF
CMYK: 0, 0, 0, 0
RGB: 225, 225, 225
Rules: General use.
60% Black Overlay
Pantone N/A
HEX: 231F20
CMYK: 0, 0, 0, 100
RGB: 243, 246, 251
Rules: For when text is over images.