Brand Elements and Usage

The standards for the AL-KHAL Insurance Agency are intended to serve as a framework for creating strong and effective brand communication. They are a source of guidance and insight for creating communications that engage and inform our audiences while sending messages over and over again. These standards function as rules, providing definitions for acceptable ways to communicate. But overall, these standards are your compass – a tool to help you make good decisions as you create and evaluate work.

We suggest that you:
Read through the guidelines to get acquainted. Review them often, and refer to them frequently. These guidelines govern the use and placement of the AL-KHAL Insurance Agency logo, fonts, color palette, tag line, type treatment, and formatting templates. Official logos can be found below.

Logos

Main logo for use on light backgrounds when full color is available.

Downloadable formats:

Single color logo for use on light backgrounds when full color is NOT available.

Downloadable formats:

Full color shield logo for use on light backgrounds as a design element when full color is available.

Downloadable formats:

Single color shield logo for use on light backgrounds as a design element when full color is NOT available.

Downloadable formats:

Secondary logo for use on dark backgrounds when full color is available.

Downloadable formats:

Single color logo for use on dark backgrounds when full color is NOT available.

Downloadable formats:

Full color shield logo for use on dark backgrounds as a design element when full color is available.

Downloadable formats:

Single color shield logo for use on dark backgrounds as a design element when full color is NOT available.

Downloadable formats:

Colors

Navy Blue

Pantone 2955 C
HEX: 003865
CMYK: 100, 52, 0, 58
RGB: 0, 56, 101

Rules: Primary color for most elements.

Noble Yellow

Pantone 4025 C
HEX: D7A048
CMYK: 3, 33, 75, 6
RGB: 215, 160, 72

Rules: Secondary and flourishing color color for most elements.

Blue White

Pantone N/A
HEX: F3F6FB
CMYK: 3, 2, 0, 2
RGB: 243, 246, 251

Rules: Alternative background color to white.

Pitch Black

Pantone N/A
HEX: 231F20
CMYK: 0, 0, 0, 100
RGB: 243, 246, 251

Rules: General use.

Complete White

Pantone N/A
HEX: FFFFFF
CMYK: 0, 0, 0, 0
RGB: 225, 225, 225

Rules: General use.

60% Black Overlay

Pantone N/A
HEX: 231F20
CMYK: 0, 0, 0, 100
RGB: 243, 246, 251

Rules: For when text is over images.

Typography

Primary Logo Font

Gibson: Medium
Letterspacing: 0px
Leading: 0px
Size: Any
License This Font

 

Secondary Logo Font

Calibri: Regular
Letterspacing: 350px
Leading: 0px
Size: Any
License This Font

 

Headline Font

Poppins: Semibold
Letterspacing: 0px
Leading: 0px
Size: 21px, 35px, 49px
Use This Font

 

Subheadline Font A

Poppins Extra Light
Letterspacing: 0px
Leading: 0px
Size: 19px
Use This Font

 

Subheadline Font B

Poppins Light
Letterspacing: 0px
Leading: 0px
Size: 30px
Use This Font

 

Body Copy Font

Poppins: Regular
Letterspacing: 0px
Leading: 0px
Size: 30px
Use This Font